The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) recently launched a new advertising campaign featuring an actor and a former professional sports player to target gun crime and encourage the public to report gun crime anonymously.
Actor Clifton Powell and former wide receiver and Super Bowl champion for the Green Bay Packers Antonio Freeman visited ATF headquarters in Washington, D.C., to tape a series of public service announcements for the ad campaign that will be distributed nationwide during summer 2012. Powell and Freeman also met with ATF Acting Director B. Todd Jones to discuss the impact gun crimes and violent gangs have on communities nationwide.
“The goal of the campaign is to increase citizen involvement in making communities safer and remind the public that they can report gun crime anonymously,” ATF said in a news release.
Discouraging youth from gang membership and violent crime is not enough, Freeman said at the meeting with Jones, and the whole community should be aware of the violence caused by criminal street gangs and illegally obtained firearms.
The ad campaign will feature the message “Target Gun Crime Anonymously,” with the ATF seal and hotline number on a number of billboards and transit shelters throughout Washington, D.C., and Baltimore City and Prince George’s County in Maryland.